Yearly Archives: 2016

Cord Cutting Expands To Customers Dropping Broadband Internet Service

Customers want to save money. It started with people dropping landline phones for mobile phones and then moved to people dropping cable TV for Internet video. Now the phenomenon of cord cutting is increasingly hitting broadband services, as people cut their wired Internet connections and just rely on mobile phones to get online. “We are…
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Technology Donations for Non-Profits

Non-Profit Donations Over the last couple years, we here at J&B Technology have become painfully aware of the technology needs in the nonprofit sector. However, we find that many folks in the nonprofit sector are challenged with technology and don’t know where or how to get the services they need with a limited budget. Technology…
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Codec Quality Benchmarks for SIP Trunking Calls

Today, the most common and simple method for judging call quality is to compare the call to a cell phone or traditional Plain Old Telephone POTs line. However, the professional method for evaluating the quality of VoIP calls is a numbered scale called the mean opinion score. As you will see, picking the correct codec…
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Is your Website ready for Accelerated Mobile Pages (AMP)?

Accelerated Mobile Pages

Accelerated Mobile Pages is an open source project that has been building momentum for the last two years. The project came out of a discussion between publishers and technology providers needing to deliver content more efficiently to mobile devices. Google created the Open Source framework and it was quickly adopted by the industry.

With AMP, the expectation is that content should load fast and be easy to navigate on mobile devices. The reality is that content today can take several seconds or more to load on mobile devices. Slow load times lead to high abandonment rates, causing some users to move on to a competitor site. Accelerated Mobile Pages are designed to load near instantaneously, providing a better mobile web for consumers.

Benefits of Accelerated Mobile Pages

Speed is a critical factor, and research shows that slower loading websites have a much higher abandonment rate. Using the AMP format on a website will make it far more enjoyable for consumers to navigate content. The other goal of AMP is to provide the ability to distribute content across multiple platforms and apps, providing end users with a consistent look and feel despite using different devices.

Target Content for Accelerated Mobile Pages

AMP is designed to work with all published content, from video to news stories and from blogs to photography. The framework helps to efficiently deliver most types of media content.

Implementing Accelerated Mobile Pages

You can begin implementing the AMP framework on your website today. The implementation process can vary depending on the type of site and web server you’re working with, but the coding on the backend is basically the same. Visit our blog next week for directions on how to implement AMP on your WordPress site.

What happens if I decide not to implement Accelerated Mobile Pages on my website?

Currently Google, Bing, and Yahoo do not use AMP as a ranking signal. However, by the end of 2016, Google has already hinted that it will be a factor going forward. The search giant’s desire to make mobile web pages load faster is obvious: slow, clunky pages that don’t provide a good user experience will fall further down the search results rankings.

You can read more about the project here