Accelerated Mobile Pages
Accelerated Mobile Pages is an open source project that has been building momentum for the last two years. The project came out of a discussion between publishers and technology providers needing to deliver content more efficiently to mobile devices. Google created the Open Source framework and it was quickly adopted by the industry.
With AMP, the expectation is that content should load fast and be easy to navigate on mobile devices. The reality is that content today can take several seconds or more to load on mobile devices. Slow load times lead to high abandonment rates, causing some users to move on to a competitor site. Accelerated Mobile Pages are designed to load near instantaneously, providing a better mobile web for consumers.
Benefits of Accelerated Mobile Pages
Speed is a critical factor, and research shows that slower loading websites have a much higher abandonment rate. Using the AMP format on a website will make it far more enjoyable for consumers to navigate content. The other goal of AMP is to provide the ability to distribute content across multiple platforms and apps, providing end users with a consistent look and feel despite using different devices.
Target Content for Accelerated Mobile Pages
AMP is designed to work with all published content, from video to news stories and from blogs to photography. The framework helps to efficiently deliver most types of media content.
Implementing Accelerated Mobile Pages
You can begin implementing the AMP framework on your website today. The implementation process can vary depending on the type of site and web server you’re working with, but the coding on the backend is basically the same. Visit our blog next week for directions on how to implement AMP on your WordPress site.
What happens if I decide not to implement Accelerated Mobile Pages on my website?
Currently Google, Bing, and Yahoo do not use AMP as a ranking signal. However, by the end of 2016, Google has already hinted that it will be a factor going forward. The search giant’s desire to make mobile web pages load faster is obvious: slow, clunky pages that don’t provide a good user experience will fall further down the search results rankings.