With a commonly lower Cost Per Click (CPC), less competitive market and large global Internet following, Bing Advertising can be valuable for clients who want to extend their marketing reach in a cost friendly manor. On average Bing is %33.5 percent cheaper than Google Adwords.
All advertising platforms will take your last dollar if you let them. For Google AdWords the added cost is often hidden in their advanced settings. For Bing Ads, the added cost is related to their search partners. These are search websites outside of Bing and Yahoo, but still a part of the Bing Ads network. For example, duckduckgo.com, slickdeals.net, etc. The audience quality specifically from Bing, Yahoo, and AOL is pretty good and their search partners seem to offer better traffic.